Professional Experience

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2017-2019  

 

Bludworks (www.bludworks.com)  - Founder/CEO

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Bludworks® is a medical test results visualization app that significantly improves readability and patients' engagement through an easy-to-understand, interactive, graphic-rich interface compared to the standard PDF document in which results are delivered. The purpose being greater patient control over their health information.

 

Under-the-hood specialties managed by the team include Predictive Analytics, Data Science, Visual Design, Design Marketing, Data Visualization, and UI/UX. 

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2008-2017  

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Nova SB  - Senior Art Director (Brazil)

 

Managed creative deliverables, in-house and freelance teams to lead all phases of nationwide and international campaigns. Representative clients included: CAIXA (largest federal bank in Brazil), The Brazilian Government Communications Bureau, The Brazilian Central Bank, International Labor Organization (ILO) and the World Health Organization (WHO).

 

Developed design and production of sales-driving, brand-extending and cross-channel campaigns, including print ads, television ads, product launches and a wide range of collateral print materials.

 

Assessed market position and trends, devised advertising strategy, and presented to senior management. Created design theme and graphics focused on B2B and B2C online and print marketing campaigns worth US$ 50+ million in yearly contracts.

 

 

2004-2008  

 

TBWA\BR  - Senior Art Director (Brazil)

 

Interpreted complex financial-related information, translating into accessible designs and offline campaigns for main client CAIXA.

 

Emphasized brand continuity across various media such as clean graphics, character voice-overs, web and TV productions.

 

Recreated CAIXA’s corporate ID & brand positioning. Mentored junior designers to ensure creative output Supported client brand and campaign strategy.

 

 

2000-2004  

 

LOWE  - Art Director (Brazil)

 

Provided graphic design solutions that were strategic, thoughtful,

and elegant, in order to achieve maximum impact and communication goals. Clients included: Banco do Brasil (Federal/Private Brazilian bank), Parkshopping Mall and Americel (currently Claro Brazil).

 

Successfully completed multi-phase projects involving budgets

over $20 million in yearly contracts.

 

Credited with delivering robust, focused design concept promoting

the launch of new products such as the launch of Americel’s faster broadband, including packaging design, animation film, newspaper strips and soundtrack composition.