Eduardo Raggi

Senior Creative Lead · Brand Systems · Digital Experience · Offline-to-Online

+55 61 98111.6311 | eduardoraggi@gmail.com | Brasília, Brazil
Website | LinkedIn

PROFILE
 

Senior Creative Lead with 15+ years architecting brand systems, digital experiences, and go-to-market creative for global enterprises and high-growth SaaS platforms. Expert in building visual identity systems and scalable design frameworks that translate across digital channels, live events, and physical touchpoints. Proven partner to C-suite stakeholders, directing large-scale creative initiatives for enterprise-level organizations and high-growth SaaS platforms.
 

PROFESSIONAL EXPERIENCE

DTECT (Cybersecurity SaaS) | Founder · Creative Lead | 2020 – 2025
 

• Brand Architecture: Architected end-to-end brand system and GTM strategy from inception, achieving immediate market entry and securing a foundational portfolio of B2B enterprise clients.

• UX Optimization: Re-engineered onboarding flows to eliminate critical friction points, accelerating the user journey from sign-up to platform activation.

• Operational Efficiency: Managed the full spectrum of brand touchpoints—including web, sales enablement, and UI, as a solo lead, drastically reducing production lead times and capturing cost savings by internalizing creative functions. 

Bludworks IT (HealthTech) | Founder · Creative Lead | 2018 – 2024
 

• Strategic Acquisition: Scaled platform from MVP to acquisition; the visual identity and user interface were explicitly identified as key value drivers during the due diligence process.

• Design Systems: Improved user experience through a unified design system that harmonized components across web and mobile platforms, significantly reducing support friction.

• Development Velocity: Integrated design workflows directly into engineering sprints, reducing revision cycles and ensuring creative alignment from the earliest stages of the product roadmap.
   

NOVA Agência (former NOVA SB) | Senior Art Director | 2008 – 2018
 

• Campaign Leadership: Directed creative for large-scale national campaigns across digital, video, and OOH, delivering high-engagement results for major government and consumer accounts.

• Visual Identity: Developed scalable identity systems for multi-platform public campaigns, prioritizing message clarity and consistency across diverse regional touchpoints.

• Performance Optimization: Introduced A/B testing protocols for digital creative, improving click-through rates and paid media efficiency across a diverse client portfolio.

• Workflow Design: Streamlined internal creative production processes, increasing the team’s capacity to handle high-volume briefs without compromising output quality.

   

TECHNICAL SKILLS
 

• Design & Prototyping: Figma (Expert), Adobe Creative Suite (PS, AI, ID, AE), Design Systems, Component Libraries, Motion Design, Print Production.

• Creative Leadership: Brand Identity Systems, Visual Hierarchy, Conversion-Oriented Web Design, Campaign Direction, Team Mentorship.

• Digital & Marketing: Paid Social Creative, Email/Lifecycle Design, A/B Testing, Performance Marketing, OOH/Event Production.

• AI & Strategy: AI-Assisted Creative Workflows (Midjourney, Runway, Claude), Notion, Content Strategy, Offline-to-Online Engagement.